Why do not you repent?
Tags: Procter & Gamble Cosmetics star confession
2006 September 22 half-hour evening of economic reports released on SK-II, 22 SK-II issued a statement on the morning of the decision suspended sales of its products in China, Shanghai consumers were asked to return the goods to sign a . many consumers buy with their SK-II line up to wait for several hours, waiting for the result is to be asked to sign this without any formal procedures for Procter & Gamble, the informal / unilateral requirements can understand the interview process, all interviews and does not understand why people are angry.
and SK-II left the service consumers are also quite hard to get calls, the return process and the chaos during the follow-up services, basic look P & G's sincerity could not.
half hours while the economy is also tracking other countries in the Asian region for the event and the attitude of the product. It is understood that. Korea, Singapore and also check the SK-II products, the implementation of the shelf requirements. P & G
the parties for No sense of declarations to be difficult to communicate.
senior critic, ? endorser have to bear the legal responsibility? cosmetic integrity monitoring how many? other so-called foreign brand of cosmetics is expected to be more violent many of the media, consumers and the public issues of common concern.
recent years, the Chinese public more aware of the strong rights, and foreign multinational companies advertised brands gradually receded in the magic of color, a number of flaws flaws exposed by a group of . SK-II has been focusing on brand promotion in the Chinese mainland and Hong Kong, China Taiwan invited to join the heavyweight star endorsement. the brand luxury store counters, fine slick packaging, the star induced by the bombing of that advertising, quality of life of quality of life guide, cheap prices, reversing aging products for the youth to the magic number of beauty-conscious women who aspire to?! In the crisis is the development of the whole enterprise a few thousandths of a variety of events, the very few. But for consumers who have been violated, it is one hundred percent of the damage. ; was torn open after the ugly skin make these loyal consumers mm quality of life of the followers can not accept, for a company, for many years following the end of a brand has become a deceived and victimized. This damage than the SK-II products deeper damage itself. And P & G also makes the fuzzy approach to public discontent.
when the crisis comes, have an excellent brand caught in the ocean of crisis, consumers have been loyal to Fuji, if Bilv abandoned. Consumers While attention to product quality, attitude, sometimes even more important. without a good communication and attitude, there is no remedy, so that consumers have lost hope and the expectations of the brand, and the gates of fire adverse impacts to fish, the crisis spread, P & G's other products are to be consumed who continue to believe has become uncertain. was SK-II brand association, brand loyalty and brand awareness, etc. to the envy of other cosmetics brands, and now, was severely injured, but the injury is P & G's own way of doing things and deal with the public attitude.
we see a period of time, cross-brand Procter & Gamble, Nestle, Haagen Dazs, Kraft, Johnson & Johnson, Unilever and other famous multinational companies, a wide range of products one after another crisis. domestic enterprises is the same, light milk, Nanjing Guanshengyuan, Europe Code floors, etc., some domestic enterprises in the wake of the crisis gradually disappeared from sight, leaving us with an exclamation point back in general. In the aftermath of the crisis is not only consistent crusade against the media, consumers in more Qixin mm on a brand or a lose confidence in the products, Chinese consumers tend to have amazing consistency. because, as long as quality problems, the outbreak of the crisis is a certainty, sooner or later it.
when asked when the public collectively, we must ask: P & G / SK-Ⅱ Why do not you repent?
wave of problems in the development of this understanding can we?
First of all, international brand has long been discrimination against the Chinese consumer. the so-called: class products to sell Europe, second-rate products to stay home, third-rate products sold to China or other developing countries. For example, Nestle executive in Europe and China had different standards. until the crisis broke out.
Second, cross-brand has been enjoying treatment. to some extent an opportunity to the multinational brands.
as the marketing people have Zhaohui said: and full of tips to solve all the problems, the contrary, we see a Dodge, cold, high above the ugly image. occurs, without exception, these companies simply do not consider to be a negative response. back to consumers in 2005, the prosecution of the SK-Ⅱ, P & G repeatedly import and export of cosmetic products to produce consumer label verification and product license and other certificates, also accused the , again seeking set, it easy. Nan practice is certainly discuss whether we can learn from this attitude to the business as well?! the so-called ; multinationals to enter China for many years, from the original Chinese consumers, layers to step down later, the public gradually can clearly see their real faces, much like the real ghost in it so beautiful. problems, multinational corporations have been using push / block / Boring / plug / move not recognized by law can no longer resist public scrutiny and accusations, the crisis in the delay in the expansion, they have always advocated, ; sense of justice / SK-Ⅱ why do not you repent? (text / Yang Xiaojie)
14 (Xinhua discretionary) from the State General Administration of Quality Supervision, Inspection shows the latest news from Japan SK-Ⅱ cosmetics brand was found to contain a number of disabled components. current Administration of Quality Supervision, Inspection and Quarantine has asked agencies around the from Japan to strengthen inspection and quarantine of imported cosmetics.
AQSIQ official told Xinhua people 14, confirmed that the Guangdong Entry-Exit Inspection and quarantine authorities recently from Japan from Procter & Gamble Co., Mississippi SK manufactured Buddha - Ⅱ brand cosmetics banned substances were detected chromium and neodymium. inspection and quarantine departments to focus on a number of SK-Ⅱ Suji whitening powder tested and found that the neodymium composition contains up to 4.5 mg / kg. In addition, SK-Ⅱ Refreshing sunscreen, SK-Ⅱ multiple repair Cream, SK-Ⅱ Skin Cleansing Oil, SK-Ⅱ Skin Essence, SK-Ⅱ key muscle whitening liquid foundation OB-2, SK-Ⅱ Mask, SK-Ⅱ Suji whitening liquid foundation focused OD-3, SK-Ⅱ Run Mining Capture powder Cream OB-2 family were detected in imported products banned substances chromium and its content is 0.77 mg / kg to 2.0 mg / kg.
It is understood that, according to China's longer duration, for a long time without healing. Nd on the eyes and mucous membranes have a strong irritant, moderate skin irritation, inhalation can also lead to pulmonary embolism and liver damage. China and the European Union and other relevant regulations of the country in both the these two elements as a cosmetics banned substances.
present, the State Administration of Quality Supervision letter on this subject and the Japanese Embassy in government departments, authorities require the Japanese side of cosmetics exported to China to strengthen management, to ensure that exported to China Cosmetics line with China's national standards. Meanwhile, AQSIQ also issued a notice requiring local agencies to strengthen inspection and quarantine of imported cosmetics from Japan, the inspection and quarantine work to ensure safety of imported cosmetics.
Link 2:
Global Brand Network: SK-II advertising slogan name consumer advertising is not only not as stated 12 years younger, but there skin itching and some burning of the situation.
then started a lawsuit, SK-II consumers to the manufacturer Procter & Gamble to court, effect of the case evolved into quite the eye of the public nature of the crisis. In P & G launched a series of public relations crisis at the same time, advertising is a science or on its war of words lies too much noise in the whole day online.
However, the scientific and lies Bingfei diametrically opposed. in the business community, and more is under the guise of science and Wai Yi, but can not be characterized as a lie. For this single, large, Procter & Gamble brand machines, the science means more to advertising strategy, if the consumer facts indicate that the effect of advertising and real discrepancy can only say that advertising is a problem, such as from the product development strategy from the system into one between the two is no longer necessarily associated with contemporary consumer culture that has become one of the important phenomena. the purpose of advertising is to promote the brand more illusion caused, so that consumers see product moment of vertigo when the effect willing to pay. SK-II advertising is evidence of the so-called idea is not to be considered when the production line is how SK-II compounds, but how to instill in the product to consumers outside of stronger reasons to buy.
order to really play such a publicity strategy to persuade consumers the role of European and American cosmetics industry gradually developed a doctor make everything rational to follow. doctors which can not appear in medical advertisements, but in daily chemical products does not even show his face in the advertisement illegal, and full authority. This is the P & G ads favorite games to play, but unfortunately the Chinese daily chemical enterprises have not learned this trick.
However, this It does not make your breasts become more full, more slender legs. No matter how manufacturers statement, not a hair shampoo to remove the bifurcation. If you want to remove those bifurcation to only cut hair. has the effect of the shampoo is cleaning your hair, nothing. .
on many occasions, serious science is similar to the publicity of all expressed the same view.
Safeguard soap containing antibacterial ingredients claiming Paul Di skin, skin contact can effectively remove the bacteria. But , Columbia University College of Nursing, Elaine. Larsen bactericidal soap is that all are China Association of Fragrance Flavor and Cosmetic Industry scientists say, daily cosmetics on the human body only functions of protection and prevention, and never could have bactericidal or bacteriostatic effect.
Colgate ad claims plus However, medical experts point out that oral teeth eroded by acid on the calcium is difficult to go back through the calcium supplemented, plus These ads are still popular and a great market? which is mainly cognition, and thus shielded scientists on the ; but their purpose, SK-II encountered the first disaster of 2005 is not entirely a bad thing. The most basic advantage is that counterfeit products will be drastically reduced over time, the streets will try to take the ghost underground factories to reduce production of SK-II's stock, P & G fake sector shoulders the weight of my dear friend who will tap.
do not know the people who used to go the cheap ghost trafficking adverse reactions. (Author / Zhang Bingwu)
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